Aesthetics is what the public has been pursuing, they like pretty thing and also first sight they focus is the good looking thing. Because , I think aesthetics is subjective, everyone have feeling of aesthetic. So design have their aesthetic too. Besides, aesthetics play an important role in the design of successful Web sites: aesthetics play an important role in supporting the content and the functionality, in appealing to the taste of.

As a web designer , you can show your aesthetic that you think to people ,mix the aesthetic and design. And why we need to focus on aesthetic? Because nowadays, especially with the popularity of touch devices, such as the Internet and tablet computers and smartphones, design aesthetics are transcending vision, including other senses such as hearing and touch. Web design should be smooth to adapt to a variety of devices, which requires more thinking and attention to details, rather than static design for printing.

The first impressions that people see are vital. The text is a large font or a small font, the background is white, red or blue, the images are cartoon or reality. These all will influent people’s eyes and felling.

If I am a visitor, my aesthetic is :less is more, and i think simple web design can attract my attention. So I want to see the most important message of this website in first glance. Maybe a main heading , or several lines words ,simple background color ,like grey or white. Few design in the website. I think this is my favorite style.

• 

• 

At the end, good design conveys an emotion or feeling beyond the design content, so aesthetic furthered the idea that it was the function of art to create an experience of pleasure in the viewer.