I think when all websites are built ,their designers will come up with a question, how to catch the eye of readers or What layout or content can attract them?

About layout ,the most important part of a website. Because layout is the first thing that people see, the first message you want to talk to them. Although you have a big company ,your official website is very messy and unattractive, people don’t know what message you want to let them know .Complete overall, the process starts with getting a solid understanding of what you want to communicate ,who you want to communicate it to, and what tools you’ll use to make this communication happen.

For example , the VOGUE official website , the first sight is its logo , and the menu is clearly too, you can choose which part you want to see, fashion, beauty , arts&lifestyle, catwalk ,news and video. And then the center site is a picture ,as a visitor, i will find out these are new products of new seasons of Chanel.

And the next picture that we can see ,there are many new stories about fashion ,what the new clothes and famous stars in the show , what beauty clothes appear in which movie. We can know these in this website.

Then, we’ll dive into the content strategy, there are six main elements of the process, people ,motivation and goals, substance and structure ,guides, templates and workflows, and finally, creation and management.

People is an indispensable factors, people make it and people read it ,and the website also show the designer’s thought. And motivation and goals is particular concern to designers. The next important part is substance and structure, the main section of the website.

At the end, content strategy sits at the core of any publishing project and is an integral part of modern business.